Art directed photoshoots for Craft Gin Club

Skills: Art Direction | Creative Direction | Styling | AI Image generation for background | Moodboarding

I lead the monthly photoshoots for the business - from initial concept to execution. This includes moodboarding visual directions, sourcing props, coordinating with the partnerships team on featured products, managing the schedule on shoot day, styling the sets, and art directing the overall creative throughout.

Below shows images from photoshoots.