Freddie’s Flowers Summer Campaign

Cross-platform Peony Campaign – Freddie’s Flowers
Peony season is brief but powerful in the floral calendar - and one of the brand’s highest traffic-driving periods. I led the creative for this campaign across digital and print channels, helping generate awareness not just around the flower, but the brand itself.

The campaign resulted in 4,000 new sign-ups during the period. Working closely with the photographer, I developed concept-led imagery and layered in hand-drawn illustrative details to give the assets a crafted, personal feel. This approach helped build consumer trust and directly contributed to a measurable lift in sales.