Freddie’s Flowers Easter Campaign
This campaign was designed to take customers on a journey, quite literally. Directional lines were used to guide the viewer through the design, highlighting each “stop” in the customer experience over a few key weeks and encouraging sign-ups to the flower subscription service. The visual idea extended across multiple campaign assets, from posters and packaging to competition leaflets and wrapping paper. Playful illustrations and subtle animations helped bring the concept to life, and contributed to a notable 12% uplift in website visits during the campaign period, as well as an increase in shop purchases.
Services:
Graphic Design | Illustration | Motion Graphics | Packaging | Printed collateral
Bespoke Easter Poster
A poster design including
hand drawn illustrations
Animated story post for social:
Bespoke Easter Wrapping Paper
Initial design sketches:
Final pattern designs for the wrapping paper which covered the flowers:
As Freddie’s Flowers is a Carbon Neutral brand, we encouraged customers to reuse the flower wrapping paper to wrap presents
Competition Insert
For the Freddie’s Flowers annual drawing competition, I created a folding perforated card which had information about the event and a space for people to draw their favourite flower arrangement. The prize for the winner was an original painting by the artist Rose Electra Harris who selected the winner for the competition.
Seedball Tin design
As part of the Spring campaign we also launched a shop product as a collaboration with seedballs which I designed the packaging for.
